One of the biggest reasons to invest in online branding, which helps you set a positive first impression. When someone discovers your business for the first time, they’re making judgments of your business based on what they see with your branding.
If someone discovers you through search engines, they’re looking at your website to see who you are. If someone finds your social media ad in their feed, they’re looking at your image and phrasing to get a sense of your brand.
Without branding in place, you risk confusing people about who you are. You also risk people developing a negative impression of your company because they can’t get a true sense of your brand and what you offer.