Offline Branding

Of course, offline brand marketing comes with its own set of benefits as well. Even though some methods may seem a bit outdated, they can still be beneficial in a number of ways.

That’s certainly the case for many people and is evident in something like the music industry — even though the majority of music is available in digital formats, vinyl records have become increasingly popular.

This is also the case with advertising — whether you give consumers business cards, pamphlets, or branded merch, they love having things that they can hold and keep.

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